Art direction / Graphic design / Branding
Introducing "hana", a Japanese street wear brand that combines bold graphic designs, clean lines and modern elements.
The brand's name, "hana" meaning "flower" in Japanese represents the blooming and flourishing of youth culture.
For the first collection, we focused on producing classical pieces such as Tshirts & Tote bags. Each piece is made in with the highest quality materials and attention to detail, ensuring both style and comfort.
Hana's mission is to provide a fresh take on street wear and empower young people to express themselves through fashion.