ART DIRECTION & CREATIVE DEVELOPMENT

JAW LEGACY

A bespoke interactive digital archive celebrating the creative work and legacy of Jacques-Antoine Wicky. Betacam cassettes, film and design collections come together through immersive navigation, WebGL and editorial storytelling.

An archive in three dimensions — rotating Betacam cassettes in the interactive studio environment01

Three portraits — the animated 3D interpretations accompany the editorial biography02

The same bold identity on mobile — the original portrait and typography entrance03

A living memory — the final portrait composition and expressive blue art direction04

An archive to enter. A body of work to explore.

The Betacam collection gives digital preservation a physical language. Select a cassette, load the deck and return to the films. Motion and WebGL connect the object, the screen and the archive.

Many disciplines. One creative signature.

Film, graphic design and collected objects sit alongside an editorial portrait of Wicky. The experience moves between immersive scenes and clear collections, with touch navigation carrying the archive onto a smaller screen.

Next project

L’ORÉAL PARIS

JAW LEGACY

A bespoke interactive digital archive celebrating the creative work and legacy of Jacques-Antoine Wicky. Betacam cassettes, film and design collections come together through immersive navigation, WebGL and editorial storytelling.

Project details

An archive to enter. A body of work to explore.

Many disciplines. One creative signature.

L’ORÉAL PARIS