Sacha Wicky

What I doWhat I do

I’m a French Art Director focused on luxury and image. I design visual identities and advertising concepts using art direction, design, and tools like 3D and AI.I’m a French Art Director focused on luxury and image. I design visual identities and advertising concepts using art direction, design, and tools like 3D and AI.

My backgroundMy background

With over five years of experience in branding, advertising, and digital design, I hold a Master's degree in Art Direction from Intuit Lab Paris.With over five years of experience in branding, advertising, and digital design, I hold a Master's degree in Art Direction from Intuit Lab Paris.

My approachMy approach

I believe strong design comes from clear concepts and visual coherence. My process combines research, visual exploration, and precise execution to build identities and campaigns that feel both contemporary and lasting.I believe strong design comes from clear concepts and visual coherence. My process combines research, visual exploration, and precise execution to build identities and campaigns that feel both contemporary and lasting.

CareerCareer

• (2025 – now) Art Director at (2025 – now) Art Director at McCann ParisMcCann Paris
• (2025 – now) Founder & CD at (2025 – now) Founder & CD at Dedal StudioDedal Studio
• (2024 – 2025) Art Director at (2024 – 2025) Art Director at Bertrand HospitalityBertrand Hospitality
• (2022 – 2023) Graphic Designer at (2022 – 2023) Graphic Designer at SFSUSFSU